Now this is the sort of marketing ideas that get noticed, make fans sit up and think “damn, how’d they come up with that?” This is the sort of genius idea that has been running through everything Ridley Scott and his team have been doing to promote what will be one of the years biggest and best films. This is the sort of marketing that has the word “amazing” all over it, this is all kinds of ultra coolness, this is, for want of a better word, pretty fucking awesome!!!
In Paris an abandoned metro station has been used for the latest piece of Prometheus advertising, and the whole station has been redesigned and rebuilt to look like the world Ridley Scott has created in his new film. The massive stone head, which has been prominent throughout the marketing campaign, and is part of one of the biggest sets ever created at Pinewood Studios, has been rebuilt to add real menace to this particular metro station stop.
“The Saint-Martin subway station has been closed since 1939, but the marketing team behind Prometheus has transformed it into the surface of Ridley Scott’s alien world. By the looks of it, passengers won’t be able to disembark; they’ll merely be able to snatch glimpses of it as their train passes by”
To prove just how awesome this all looks, we have some pictures below for you to look at, and there is also a video of a trip on a subway train going through the Prometheus station. Now, if I could get my ass over to Paris to see this I would, but sadly it is just not possible. However, Prometheus is just over a week away so it is not too long to wait to see this incredible film on the biggest screen possible!
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Directed by Ridley Scott and written by Damon Lindelof and Jon Spaihts, Prometheus stars Noomi Rapace, Michael Fassbender, Charlize Theron, Idris Elba, Patrick Wilson, Logan Marshall-Green, and Ben Foster, and will arrive in UK cinemas 1st June 2012.
In the distant future two superpowers control Earth and fight each other for all the solar system’s natural resources. When one side dispatches a team to a distant planet to terraform it for human colonization, the team members discover an indigenous race of bio-mechanoid killers.
Ridley Scott, director of ‘Alien’ and ‘Blade Runner,’ returns to the genre he helped define. With ‘Prometheus’ he creates a groundbreaking mythology in which a team of explorers discover a clue to the origins of mankind on Earth, leading them on a thrilling journey to the darkest corners of the universe. There they must fight a terrifying battle to save the future of the human race.
By Matt Wavish