I never made it to the cinema to catch the recent Poltergeist remake, but you can read Dr Lenera’s thoughts here.
The film has now been and gone after an aggressive marketing campaign that saw countless clips, TV spots and trailers. However, it was the creepy poster that showed a rather unpleasant clown (above) which has sparked 74 complaints here in the UK.
The poster of the clown, which featured on buses and billboards, was labelled “distressing and unsuitable for outdoor display”.
However, the Advertising Standards Agency has since declared the advert “not irresponsibly targeted in outdoor media”.
Despite the image being pretty creepy, the ASA also ruled that the ad was “not menacing… [and] included no other images likely to contribute to such an impression”.
I thought the poster was very noticeable and eye catching, and was strong enough to attract attention, which then helps sell the film, which is the entire point of the poster.
If people are upset with this, what the hell happens when the poster for The Green Inferno begins circulating!
Gil Kenan (Monster House) directs the reboot, which arrived in cinemas on 22nd May.
Jared Harris (Fringe, Sherlock Holmes: A Game of Shadows, Mad Men, The Quiet Ones) star as Carrigan, a larger than life TV personality who left the world of academia behind to become the star host of basic cable TV show “Haunted House Cleaners”.
Rosemarie DeWitt, Sam Rockwell, Kyle Catlett, Saxon Sharbino, Nicholas Braun, and Jane Adams also star in a revisionist take on the classic horror film.
Kenan directs from a screenplay by Pulitzer Prize-winning writer, David Lindsay-Abaire (Oz: The Great and Powerful). The film is being produced by Sam Raimi (Evil Dead) and Rob Tapert (The Posession) via Ghost House Pictures, along with Roy Lee (The Strangers). Nathan Kahane (The Grudge) will serve as executive producer.
Legendary filmmaker Sam Raimi (“Spiderman,” “Evil Dead”, “The Grudge”) and director Gil Kenan (“Monster House”) contemporize the classic tale about a family whose suburban home is haunted by evil forces. When the terrifying apparitions escalate their attacks and hold the youngest daughter captive, the family must come together to rescue her before she disappears forever.