Rik Mayall, in my eyes, is one of the greatest British comedians and personalities alive, so when he returned back to our screens and hearts as the smooth, sexy and sophisticated Bombardier Bedford, I squealed with delight. It is no surprise Bedfordshire beer company Wells chose him to spearhead their campaign for Bedford’s finest real ale, Bombardier beer, and to bring the character of Bombardier William C. Bedford to life. Mayall is at his best when given suitable material to work with so it’s a pleasure to see innuendos are aplenty as the Bombardier who is English, ever reliable and damn tasty, just like the Bedfordshire Bombardier beer.
Check out the side-splitting directors cut advert below. It’s terribly naughty! HUZZAH!