Are you all worn out by Prometheus yet? No? Well thats good news because yesterday even more viral campaigns arrived online thanks to a coded message during the end of the credits of the film. At the end of the film and after the credits, the words “building better worlds since 10.11.12” can be seen under the Weyland Corp logo, and some Internet digging has found that the words lead to a new website: whatis101112.com
The website went live this weekend, and as with everything about the film so far, it only offers up a load more questions. The main page is that of a book cover, which boasts ““What is Great in Man is That He is a Bridge and Not an End” The quotation is actually from Thus Spake Zarathustra by Nietzsche, and this leads to another quote spoken by a young Peter Weyland (Guy Pearce) who appears in another short clip on the site.
This time Weyland is practising for a speech while drinking a Whisky, no doubt prepping for his TED talk which was released as a viral video some months ago. During his prep, he mutters the words “”I am a law only for my kind, I am no law for all.” This is another quote from Nietzsche’s book. The website also claims the book “deals with ideas such as the “eternal recurrence of the same”, the parable on the “death of God”, and the “prophecy” of the Übermensch, which were first introduced in The Gay Science.”
What all this means is anybody’s guess, but you can view the short clip below. As for the date, 10.11.12, what is the significance of it? Could it be the planned release date for the Prometheus DVD & Bluray, or something else entirely? Unfortunately, no one has any answers, but check out the website following the link in the first paragraph.
By Matt Wavish