A brand new teaser has creeped on-line for the next instalment of the Paranormal Activity franchise. While the plot details are being heavily guarded, it is clear that the the fourth film will actually be moving forward with the story rather than back, and some other poor sods are having to deal with those pesky ghosts. The new teaser is embedded below, and while it does not give any clue as to exactly what the hell is going on, it does deliver a few spooky shocks which are guaranteed to get fans eager to see more.
Henry Joost and Ariel Schulman, directors of Paranormal Activity 3 and Catfish, return once again to direct the fourth film for Paramount. The pair injected some real menace to the franchise with their instalment, and I for one am very happy to see them return. We also know that Zack Estrin is on board to write, and he has worked with Paranormal Activity creators Oren Peli and Jason Blum on their TV series The River, so there is plenty of experience for this fourth film.
Arriving in UK cinemas on 19th October, the new film stars Kathryn Newton, Matt Shively and Katie Featherstone is set to return. Check out the other goodies here
Fans of “PARANORMAL ACTIVITY” are being empowered to bring the movie to their city first. Paramount Pictures, a division of Viacom, Inc., will debut the fourth instalment in the popular horror franchise exclusively in 25 cities around the world by encouraging fans to vote to see it first with a new “Want It” application on Facebook.
Facebook’s 955 million global fans can vote for an advance screening in their city by clicking on the “Want It” button on the film’s fan page at https://www.facebook.com/ParanormalActivityUK.
“Want It” is a dynamic application utilizing Facebook’s open graph technology that gives fans the opportunity to vote to bring the franchise to their city and leverage their social networks to ensure they are one of the top 25 winning locations. The application recognizes a fan’s geo-location according to their Facebook profile and automatically registers a vote to bring the film to their city first. Votes will be shared on a fan’s page and automatically posted to the Facebook newsfeed to rally their peers to bring the film to their city first too.
The application feeds individual votes into a dynamic leader board that shows the ranking of every city in real time. Audiences can track the top cities as well as the ranking of their own city as well as push out reminders encouraging friends to vote. “Want It” brings an unprecedented level of interactivity for fans in determining screenings of the movie.
“There’s a very special connection between ‘PARANORMAL ACTIVITY’ and Facebook,” said Matt Jacobson, head of market development at Facebook. “Four years after the initial success of the franchise and the establishment of a passionate fan community, we’re excited to see continued iteration on a franchise that was born on Facebook. Paramount is using both the Facebook platform and media to drive awareness of the film, three months out, and we will continue to drive awareness and intent at scale as we approach opening weekend in October.”
“The success of ‘PARANORMAL ACTIVITY’ began with the fans who have championed the movie franchise from the very beginning through social media,” said Amy Powell, Executive Vice President of Interactive Marketing. “Now we’re creating an even more dynamic experience among the film’s community of fans and for the first time, we’re giving them an opportunity to go head-to-head on Facebook with fans around the world to determine the 25 cities who get to see ‘PARANORMAL ACTIVITY 4’ before it opens.”
Fans can also vote at the film’s website, www.ParanormalMovie.com.
The 25 cities that receive the most votes will win a free screening of the eagerly awaited film before it hits theatres October 19th, 2012.
“PARANORMAL ACTIVITY 4” is directed by Henry Joost and Ariel Schulman.
Like “PARANORMAL ACTIVITY 4” on Facebook at https://www.facebook.com/ParanormalActivityUK