Those brainy folks over at Way To Blue have been Tweet-crunching to bring you this very interesting infographic regarding the film trailers that were shown in the ad breaks during Sunday’s Superbowl. Every year, film fans are glued to the American football event for some juicy sneak peeks of some of the biggest films due out later in the year. 2013 was no exception.
Following the Superbowl event, Way To Blue, a global communications agency, specialising in Social and PR for the Entertainment Industry, analysed all English-language Twitter conversations about the film trailers created for the ad breaks this year, to see which trailers had the biggest impact and influence.
Their findings were very interesting to say the least.
All trailers generated a huge amount of Twitter conversation, with around two tweets a second throughout Big Game Day
Fast and Furious 6 generated the highest level of social buzz and the highest increase of people stating they intended to watch the film after seeing the trailer.
All trailers lead to an increase in people saying they wanted to watch the movies and an increase in the volume of Facebook fans on the official film pages. Many of the ads included Twitter hashtags. Fast and Furious 6 and Iron Man 3 ads included a Facebook call to action.
Way To Blue used Sysomos and Topsy to aggregated and analyze Twitter conversation and compared data on game day to that of the previous day. Buzz volumes were calculated as a straight comparison of game day to that of the previous day; sentiment represents a percentage of all Twitter conversation that indicated a positive, negative or neutral inclination on Game Day; Propensity To View represents the percentage growth in conversations indicating a propensity to view each film from Game Day compared to the previous day, Facebook fan growth represents the increase of Likes each film page received on game day to that of the previous day. We’ve also added a gender breakdown.
FAST 6 and IRON MAN 3 proved to be quite a hit with the viewers and film IDENTITY THIEF too seems to be in high regard amonsgt users.
Check out the full infographic below for some very cool insights indeed!