The UK cover reveal of the hugely anticipated new Stephen King novel, DOCTOR SLEEP, which publishes on 24 September 2013, is happening today, Thursday 21st March. Fans will rejoice in King’s return to the characters and territory of his iconic bestseller THE SHINING and new readers will discover a totally thrilling stand-alone novel.
Hodder & Stoughton publishers have worked with Think Jam – the award-winning digital marketing agency – to devise a cover reveal that places Stephen King’s loyal fanbase at the heart of social media activity.
An animated version of the cover, featuring interactive hotspots which link to exclusive content, social channels and pre-order is hosted on the DOCTOR SLEEP website – www.doctorsleepbook.co.uk – and on facebook.com/StephenKingBooks. Fans can experience the cover animation, watch a video of the author reading an extract from DOCTOR SLEEP and enter a competition to be the first UK fan to read the novel!
The animated, interactive cover uses ThingLink technology and can also be embedded across sites, blogs and social channels. It means that anyone with a website, blog, Twitter profile or Facebook page can embed the interactive image wherever they want. Managed centrally by Think Jam, the platform will automatically update across all sites as new content from Hodder becomes available.
This cover reveal launches a six month social media and online campaign in the lead up to publication, focusing on key spikes of activity including a summer reading drive around THE SHINING and partnerships with third parties.
King says he wanted to know what happened to Danny Torrance, the boy at the heart of The Shining, after his terrible experience in the Overlook Hotel. The instantly riveting, stand-alone novel, Doctor Sleep picks up the story of the now middle-aged Dan.
On highways across America, a tribe of people called The True Knot travel in search of sustenance. They look harmless – mostly old, lots of polyester, and devoted to their comfortable Recreational Vehicles. But they live off the ‘steam’ that children with the ‘shining’ produce when they are slowly tortured to death.
Following a childhood haunted by the time he spent with his parents at the Overlook Hotel, Dan Torrance has been drifting for decades, desperate to shed his father’s legacy of despair, alcoholism, and violence. Finally, he settles into a job at a nursing home in rural New Hampshire where his remnant ‘shining’ power provides the crucial final comfort to the dying.
Aided by a prescient cat, Dan becomes ‘Doctor Sleep’.
Then Dan meets the evanescent Abra Stone, and it is her spectacular gift, the brightest shining ever seen, that reignites Dan’s own demons and summons him to a battle for Abra’s soul and survival…
Publication of the hardcover, eBook and digital download will be September 24, 2013.
And if you want a taster before then, check out the CD or digital download of The Wind through The Keyhole in which Stephen King reads the Prologue.