Horror has hit the top spot in the US yet again this weekend as Fede Alvarez Evil Dead reigns supreme. The horror remake was helped by a very active and aggressive marketing campaign which made sure all horror fans knew that “the most terrifying film you will ever experience” was coming. Whether the film is indeed the most terrifying remains to be seen, and with an average cinemascore of C+, it would suggest that those who went to see it this weekend have mixed opinions.
However, the film has opened with a very respectful $26 million, making it the biggest R-rated horror opening so far this year, and the second biggest horror opening of the year behind the Guillermo del Toro produced Mama (opening with 28.4 million). As horror remakes go, Evil Dead ranks as the 10th best opening weekend ever, sandwiching it between Rob Zombies Halloween ($26.4 million) and The Amityville Horror ($23.5 million)
Basically, Evil Dead is already a success, and being made on a budget of just $17 million and using only practical effects, the film has already started to make a profit for TriStar and Film District. How long the film can keep up the momentum is anybodies guess, but with an expected opening weekend figure of $21.7 million, the film has already done much better than expected. It arrives here in the UK on Thursday 18th April, and it is expected to do big business here too.
Here is a breakdown of the US top ten films this weekend:
|2.||G.I. Joe Retaliation||$21,100,000||$86.6|
|4.||Jurassic Park 3D||$18,247,000||$18.2|
|5.||Olympus Has Fallen||$10,042,000||$71.1|
|6.||Tyler Perry’s Temptation||$10,000,000||$38.3|
|7.||Oz the Great & Powerful||$8,171,000||$212.7|
Directed by Fede Alvarez, Evil Dead has been written by Alvarez, Sam Raimi, Rodo Sayagues and Diablo Cody. Jane Levy (“Suburgatory”) as Mia; Shiloh Fernandez (Deadgirl, Red Riding Hood) as David; Lou Taylor Pucci (Carriers) as Eric; Jessica Lucas (Cloverfield) as Olivia; and Elizabeth Blackmore (Legend of the Seeker) as Natalie all appear, and Bruce Campbell is also onboard as a producer with Sam Raimi.
The Evil Dead is due to arrive in UK cinemas 18th April 2013.
In the much anticipated remake of the 1981 cult-hit horror film, five twenty-something friends become holed up in a remote cabin. When they discover a Book of the Dead, they unwittingly summon up dormant demons living in the nearby woods, which possess the youngsters in succession until only one is left intact to fight for survival.
(Source: Box Office Mojo)