Gravity not only managed to hold on to the top of the US box office charts this weekend, but it also broke even more records. The film began strong on Friday with an impressive $12.7 million, but then delivered a whopping $8.5 million on Friday, and after Sunday the film achieved a staggering second week gross of $44 million. This makes Gravity the best non-holiday second-week hold over ever for a film which opened with over $50 million.
Gravity also continued to generate most of its money from 3D ticket sales, with 3D accounting for a terrific $36.2 million, or 82% of its total second weekend gross. The film also continued to perform well in IMAX, achieving $9 million, which accounted for 20% of its gross, the best second-week ever for an IMAX release, even ahead of last years The Dark Knight Rises. So thats Gravity continuing to achieve greatness, and whats even more promising is that the film is expected to run strong right through November too, and Warners are expecting an uplift in tickets sales as the awards season begins talking about nominations.
“It’s word of mouth” beamed Warner Bros. head of distribution Dan Fellman on Sunday. Fellman also said “Gravity” was broadening and playing younger after skewing older in its first week. “You don’t put up the kind of numbers we are without playing to all ages.
“We’re even starting to see repeat business,” Fellman said, citing studio numbers that showed 6 percent of Friday’s audience were second-time viewers.
Gravity has so far grossed $123 million in the US over ten days, and outside of the US the film has achieved $68 million, putting its worldwide box office gross at $191 million. Gravity opens in the UK on November 7th.
The second big film in the US this weekend was the Paul Greengrass directed true story, Captain Phillips starring Tom Hanks. Like Gravity, Captain Phillips has won over critics who are stating that Hanks gives one of the best performances of his career. The film opened with a strong $26 million, slightly more than what Sony were predicting, and this put Captain Phillips in second place.
The film has won over audiences too, achieving an A CinemaScore, and 95% on Rotten Tomatoes. Captain Phillips is expected to achieve Oscar glory next year too, and Sony are expecting the film to repeat the exceptional performance of Ben Affleck’s Argo from last year. Opening at roughly the same time, Argo opened with $19 million and went on to achieve $232 million worldwide, and also won big at the Oscars.
The “Captain Phillips” audience skewed male (52 percent) and older, with 62 percent over the age of 35. Sony distribution chief Rory Bruer credited positive word of mouth with pushing “Captain Phillips” beyond the expectations of the studio and analysts.
“It’s people talking about a performance by Tom Hanks that you don’t want to miss,” he said Sunday. “The movie really is emotional and incredible story telling, and this reminds people of what an incredible actor he is.” Captain Phillips gave Tom Hanks his best live action opening since 2009’s Angel’s and Demons, and marks a bit of a comeback for the universally loved actor.
Captain Phillips will have advance previews in the UK this Wednesday, and open properly on Friday.
The big disappointment this weekend was Robert Rodriguez’ sequel, Machete Kills. The less said the better, but the all-star cast film opened with a seriously bad $3.8 million, one of the worst openings ever for a movie playing in over 2500 locations. The film has also only managed a B CinemaScore, and just 6.4% on IMDB, suggesting that the film will not be sticking around at cinemas for long.
This is a real shame because the marketing for the film was very strong, although it did show off that the film was very cheap looking, extremely B-movie in style, and will no doubt find a much bigger audience on DVD & Blu-ray. In comparison, the first Machete film opened with a much better $11 million in 2010.
Machete Kills opened in fourth place, and is also in UK cinemas now.
|3.||Cloudy With a Chance 2||$14,200,000||$78|
|7.||Insidious Chapter 2||$2,650,000||$78.4|