Writer and director Christopher Landon breathed new life into the Paranormal Activity franchise with his Latino spin-off, The Marked Ones (review), and as of Friday Paramounts horror sequel was at the top of the US box office. The film opened with a respectful $8.7 million to take top place on Friday, but box office predictions said that Disney’s Frozen was likely to come back after five weeks and reclaim the top of the charts.
Not since 2012’s Skyfall last year has a film which has been on release for five weeks come back and reclaimed the top, but Frozen achieved that this weekend. As the holidays drew to a close, Frozen was given one last boost, and achieved a massive $20.7 million, just enough to give it top place above Paranormal Activity: The Marked Ones which came second with $18.2 million.
Worryingly, this marks to worst opening yet for a Paranormal Activity film, which either suggests the time of release was not right, or fans have been put off the franchise by the terrible fourth film. Usually horror films perform exceptionally well in January, just look at last years Texas Chainsaw 3D, or Paramounts The Devil Inside the year before. Either way, it is a real shame to see these figures considering The Marked Ones is actually very very good.
“What you saw from this performance is that the film still had universal interest with an additional pop in the Southwest United States,” Paramounts Vice Chairman Rob Moore said. “It’s certainly a spectacular start internationally, as well as for a film with this budget.”
Still, The Marked Ones still managed second place, and so far its worldwide box office take stands at $34.4 million ($16.2 million outside the US), which is not a bad achievement considering the budget was only $5 million. The Marked Ones is a success whichever way you want to look at it, and for once I am actually happy that this means more of these films in the pipeline, so long as the quality of this instalment is kept.
Frozen, now in its sixth weekend on release in the US, has achieved $297.8 million, and this puts it ahead of Warner Brothers Man of Steel to make Frozen now the fourth biggest film of the year at the US box office. Outside of the US, Frozen has achieved $342.1 million after posting an impressive $52.5 million from 49 territories this weekend. The films worldwide box office now stands at $639.9 million.
Outside of the US, The Hobbit: The Desolation of Smaug continued its reign at the top, and posted a weekend gross of $58 million, which now see’s its box office outside of the US stand at $527 million. If you include the US figures, the second film in Peter Jackson’s The Hobbit trilogy has now passed $750 million worldwide, but it still has some way to go to achieve the all important $1 billion mark that the first film achieved last year.
The Hunger Games: Catching Fire also had a bit of a resurgence this weekend, and after this weekends haul, the film now stands at a US take of $407.5 million. With the film still on release, it is going to surpass Iron Man 3 as the highest grossing film of 2013 in the US. Iron Man 3 achieved $409 million.
Here is how the US box office looks after this weekend:
Film (Weeks in release): 3-day gross*; Locations; Per-theater average; Cume*; Percentage change
- Frozen (7): $20.7; 3,318; $6,245; $297.8; -28%
- Paranormal Activity: The Marked Ones (1): $18.2; 2,867; $6,348; $18.2; –
- The Hobbit: The Desolation of Smaug (4): $16.3; 3,730; $4,357; $229.6; -44%
- The Wolf of Wall Street (2): $13.4; 2,557; $5,241; $63.3; -27%
- American Hustle (4): $13.2; 2,518; $5,242; $88.7; -30%
- Anchorman 2: The Legend Continues (3): $11.1; 3,407; $3,258; $109.2; -44%
- Saving Mr. Banks (4): $9.1; 2,110; $4,292; $59.3; -33%
- The Secret Life of Walter Mitty (2): $8.2; 2,922; $2,806; $45.7; -36%
- Hunger Games … Fire (7): $7.4; 2,143; $3,453; $407.5; -27%
- Grudge Match (2): $5.4; 2,856; $1,894; $24.9; -23%
Outside of the US:
Film (Weeks in release): 3-day gross*; Territories; Screens; Int’l cume*; Global cume*; Percentage change
- The Hobbit: The Desolation of Smaug (4): $58.0; 62; 12,600; $527.0; $756.5; -41%
- Frozen (6): $52.5; 49; n/a; $342.1; $639.9; +4%
- The Secret Life of Walter Mitty (2): $31.5; 56; 7,024; $68.8; $114.5; +16%
- 47 Ronin (5): $20.5; 34; 3,304; $51.3; $83.9; +49%
- Paranormal Activity: The Marked Ones (1): $16.2; 24; 2,400; $16.2; $34.4; –
*in millions of $