I am so excited about James Gunn’s Guardians of the Galaxy, and tomorrow night at 6pm when I finish work cannot come soon enough, because then I will be watching it, and word on the street is that the 3D is the option to go (coming from 3D haters I’ll have you know!). So expect my thoughts to be up over the weekend.
However, with the film out today in UK cinemas, turns out it is already breaking records in the US by becoming the biggest pre-sold film for the month of August in history. Variety reported the news.
Guardians of the Galaxy is set to become the biggest August pre-seller in Fandango’s history, the online ticket company reports.
The Marvel space adventure is outpacing sales of the previous record-holder, The Bourne Ultimatum, and is also outselling other films made by the comicbook production company, Thor and Captain America.
It is shaping up to be the hottest selling non-sequel of the year, besting The LEGO Movie, a sign of the strength of the Marvel brand. It currently accounts for 93% of tickets sold. Analysts expect the film will debut to north of $65 million this weekend.
Fandango surveyed more than 1,000 Guardians ticket-buyers on its site and found that 95% are attracted to the film’s humor; 85% are excited to see Chris Pratt in a starring role; and 80% are interested in seeing additional Guardians movies (Disney confirmed the sequel, with Gunn directing, at Comic-Con this weekend).
“There are very few brands other than Pixar that have the ability to transcend the typical marketing requirements,” said Paul Dergarabedian, senior media analyst at Rentrak. “Marvel has the same cachet, and this film will really put that to the test.”
Since kicking off with Iron Man in 2008, Marvel has grossed $6.3 billion in worldwide ticket sales, making it the second most successful franchise behind Harry Potter. All films released after Joss Whedon’ s The Avengers have benefited from the superhero team up, with Iron Man 3, Thor: The Dark World and Captain America: The Winter Soldier breaking records, and Guardians of the Galaxy is expected to be helped along in the same way those films were, simply by having the Marvel/ Disney brand attached.
“There has been a steadiness and momentum with the brand overall that just crescendoed with ‘The Avengers,’ and the impact of that film continues to bleed into other films,” said Dave Hollis, Walt Disney Studios’ executive vice president of theatrical distribution.
The pic will have the widest US August opening in history. It debuts in 4,080 theaters, nearly 3,200 of which are in 3D. Also included in that tally are 350 Imax locations, roughly the same number of premium large screen formats, 125 DBox locations and two 4D locations.
Outside the US, the film will bow in 42 international territories including the United Kingdom, Russia, Brazil, Mexico and South Korea.
The picture falls firmly into what Marvel has deemed its Phase II — films that spin off of the super-team film and broaden the universe to include new heroes and villains, some of whom aren’t as well known as Iron Man and Thor. Disney’s decision to place the picture in August, traditionally a slower point in popcorn movie season, seems to be playing to its advantage.
Guardians of the Galaxy is written and directed by James Gunn, and the cast includes Chris Pratt, Zoe Saldana, Dave Bautista, Vin Diesel, Bradley Cooper, Lee Pace, Karen Gillan, John C. Reilly, Glenn Close, Michael Rooker, Djimon Hounsou, Peter Serafinowicz, and Benicio Del Toro.
From Marvel, the studio that brought you the global blockbuster franchises of Iron Man, Thor, Captain America and The Avengers, comes a new team – the Guardians of the Galaxy. An action-packed epic space adventure, Marvel’s “Guardians of the Galaxy” expands the Marvel Cinematic Universe into the cosmos, where brash adventurer Peter Quill finds himself the object of an unrelenting bounty hunt after stealing a mysterious orb coveted by Ronan, a powerful villain with ambitions that threaten the universe. To evade the ever-persistent Ronan, Quill is forced into an uneasy truce with a quartet of disparate misfits – Rocket, a gun-toting raccoon, Groot, a tree-like humanoid, the deadly and enigmatic Gamora and the revenge-driven Drax the Destroyer. But when Peter discovers the true power of the orb and the menace it poses to the cosmos, he must do his best to rally his ragtag rivals for a last, desperate stand – with the galaxy’s fate in the balance. Marvel’s “Guardians of the Galaxy” is presented by Marvel Studios. The film releases August 1, 2014, and is distributed by Walt Disney Studios Motion Pictures.