The Conjuring spin-off, Annabelle, was expected to do big business at the box office based on the fact it was linked to The Conjuring (one of the best horror film of 2013) and also the fact the Annabelle doll is bloody creepy.
While I felt the film could have been much better, it showed that newcomer director John R. Leonetti has learnt a lot from James Wan (he was a regular Wan cinematographer), and he has a promising future ahead of him in the world of horror.
Now, Variety reports that Annabelle has become one of Warner Bros’ most profitable films of the year after passing the $150 million mark at the global box office, not bad for a film that cost just $6.7 million to make.
“The Conjuring” spinoff has some of the year’s widest profit margins. It required a mere $6.7 million to produce, plus undisclosed marketing and distribution costs. Along with “The Lego Movie,” which made $468 million globally on a $60 million budget, it ranks as one of the most profitable films of the year for Warner Bros.
Through Sunday, the story of a possessed doll had snagged $166 million worldwide, with $92 million internationally and $74 million stateside. It has opened in most major territories, save Mexico where it bows next week, Japan where it opens in January and some Latin American countries.
“There’s just something about that doll,” said Jeff Goldstein, Warner Bros. executive vice president of domestic distribution. “Talk about an incredible return on investment.”
When the final numbers are tallied they will probably fall short of “The Conjuring’s” $318 million worldwide haul. However, unlike most major releases, which Warner Bros. produces alongside financial partners such as Village Roadshow and RatPac-Dune Entertainment, the studio owns “Annabelle” outright, meaning it doesn’t have to share the spoils.
“Annabelle” has played particularly well with Hispanic audiences and in more rural and suburban markets, Goldstein said.
“Even in small towns where they tend to be troubled by R-rated movies, it’s done really well,” he said. “It’s crossed over.”
James Wan’s regular cinematographer John R. Leonetti directs Annabelle, Peter Safran and “The Conjuring” director James Wan produced. Gary Dauberman wrote the script.
Annabelle Wallis (Peaky Blinders) and Ward Horton star as The Forms. Alfre Woodard stars as Evelyn, a neighbour who owns a bookstore and is familiar with the occult. Rounding out the cast are Kerry O’Malley and Brian Howe as neighbours Sharon and Pete Higgins; Tony Amendola as Father Perez; and Eric Ladin as Detective Clarkin.
The film was released UK cinemas on 10th October.
John Form has found the perfect gift for his expectant wife, Mia – a beautiful, rare vintage doll in a pure white wedding dress. But Mia’s delight with Annabelle doesn’t last long. On one horrific night, their home is invaded by members of a satanic cult, who violently attack the couple. Spilled blood and terror are not all they leave behind. The cultists have conjured an entity so malevolent that nothing they did will compare to the sinister conduit to the damned that is now… Annabelle.