We have been following the development of Rob Zombies new horror 31 for a while now, and the last update we had was that Zombie stated the film will be his most brutal and intense yet:
He recently told Bloody Disgusting: “I would say, out of all my films, this is going to be the most brutal. It’s pretty intense, it’s pretty humourless, and it’s pretty all-out”
Now, ahead of next weeks American Film Market, Variety has confirmed that after a recent crowd funding project, 31 will begin production in February next year!
Horror icon Rob Zombie is launching production of “31” — a movie taking place on Halloween — in February.
Protagonist is introducing to the international marketplace at the American Film Market. UTA Independent Film Group packaged the film and represents North American rights.
Production companies are Spectacle Entertainment Group, with Bow + Arrow Entertainment and Protagonist Pictures. Bow + Arrow and Protagonist are co-financing. Producers are Zombie, Andy Gould of Spectacle Entertainment Group, Eddie Vaisman of Protagonist and Michael Sherman and Matthew Perniciaro of Bow + Arrow.
Zombie also recently completed a 90-day crowdfunding campaign to help finance the project.
The film follows five carnival workers who are kidnapped the night before Halloween and held hostage in a large secret compound known as Murder World, where they have 12 hours to survive a game called 31 in which murderous maniacs dressed as clowns are released to hunt them down and kill them.
“I love movies about Halloween, in fact my first film, ‘House Of 1000 Corpses,’ is set on Halloween,” Zombie said. “In looking for a new angle I found that more people go missing and are never found this day than any other in the year. I thought that’s a good premise for a film. Add in the fact that everyone I know seems to really hate clowns and now you got a film and without the fans raising funds and helping to build buzz, a crazy film like this would have been almost impossible to get off the ground. I owe the fans big time on this one.”
Here is how Zombie described his new film earlier this year:
Welcome to my next film. It is called 31. It is the story of five random people kidnapped on the five days leading up to Halloween and held hostage in a place called Murder World.
While trapped inside this man-made Hell they must fight to survive playing the most violent game known to man… a game called 31.
31 has no rules. 31 has no boundaries. It is ever so simple. Do whatever you can do to kill your opponent before they kill you. Keep this up for 12 hours and freedom is yours.
Who are the opponents? Well… a group of vile, filthy, blood-thirsty clowns known as THE HEADS. They come in all shapes and sizes and each grows nastier than the last.
What kind of film is this you ask? It is a fast paced, mean dirty film for those who like it rough. Get ready for a sick piece of celluloid! This is some hardcore business for the blood-thirsty gore hounds.
Zombie has also stated on a few occasions that 31 will look and feel like his classic film, The Devil’s Rejects. He recently said it again to Bloody Disgusting:
“I don’t know if I’ve said this yet…but I love the look and feel of The Devil’s Rejects. For me, that’s the type of filmmaking that I really love. With Lords of Salem, I wanted to do something different, that was appropriate to the story. But this is more (in The Devil’s Rejects) vein and the movie is set in 1976, so it’s a full-on, nasty ‘70s movie”