Okay now this isn’t the kind of story we usually post in HCF but it’s so amusing that I couldn’t resist. Shia LaBoeuf’s Man Down, in which he plays a former US marine searching for his son in a post-apocapyptic America, had its UK cinema release over the weekend, and not many went to see it. In fact, only one person decided to venture out to watch the film, paying £7 for the privilege. Okay, the film only actually played in one cinema, the Reel Cinema in Burnley, and has been simultaneously released digitally on demand, making the theatrical release something of an afterthought, but it’s still quite amazing. Says Paul Dergarabedian, senior media analyst at ComScore:
“Poor Shia. That opening could be in the Guinness World Records or something.”
LaBeouf tends to prefer doing small indie projects than big blockbusters these days, but the media has tended to focus on his drinking [which he’s now apparently given up] and eccentric off-screen behaviour, and very few people seem to be interested in seeing his movies. Man Down did better in the US than in the UK [it could hardly do worse], but still made only $454,490.
Still, Dergarabedian claims that:
“There could be a silver lining to those seven pounds”.
Perhaps all the reporting about its outstanding UK box office performance has given the film more exposure and may result in more people checking it out? Perhaps. It’s out on Blu-ray and DVD May 22nd.